The structure depicts the ideal family crossover, the NEW SANTA FE, providing comfort and safety for the most thrilling adventures. Attention is drawn to the slogan of the advertising campaign, creating the illusion of movement of the car successfully achieved through light extenders. The car appears real and attracts the attention of everyone – pedestrians and road users alike. The strategic placement on one of Kyiv's main streets, Velyka Vasylkivska, ensures a broad audience coverage and effectively complements this large-scale project, emphasizing the brand's concept that this car is suitable for any modern family.