PLACEMENT OF ADVERTISING IN KHARKIV METRO
METRO ADVERTISING

Metro advertising is a high-quality and reliable way to attract new customers to your business. On average, each passenger spends 10-80 minutes of their personal time during one subway journey. This period is sufficient to review everything within a person's field of vision, memorize necessary information, and even note down essential contacts. Kharkiv Metro ranks second in Ukraine in the number of stations and 51st in the world in terms of passenger traffic volume. Today, the metro consists of three branches with a total of 30 stations:

  • Saltivska – 8 stations;
  • Oleksiivska – 9 stations;
  • Kharkivsko-Zavodska – 13 stations.

Every day, more than a million people use the Kharkiv Metro, including both residents and city guests. The main audience of visitors consists of middle-income individuals. By placing advertising in Kharkiv Metro, you gain a constant influx of a wide and active audience, comprising your potential future customers.

 

ADVANTAGES OF METRO ADVERTISING

When considering metro advertising as one of the ways to promote your product or service, you should take into account all its advantages compared to other types of advertising displays:

  • NON-INTRUSIVE PRESENCE OF ADVERTISING, NATURAL INTEREST FROM PASSENGERS;
  • BROAD COVERAGE OF POTENTIAL CLIENTS, COMPRISING AN AUDIENCE OF VARIOUS AGES AND INCOME LEVELS;
  • LOW COST OF ADVERTISING CONTACT;
  • PROLONGED CONTACT, DURING WHICH A PASSENGER CAN, WITHOUT HASTE, EXAMINE AND RECORD ALL REQUIRED INFORMATION;
  • HIGH FREQUENCY OF REPEATED CONTACTS;
  • HIGH RESULTS;
  • ADVERTISING IS NOT AFFECTED BY ATMOSPHERIC PRECIPITATION.

Thanks to these advantages, which can be supplemented by less crucial factors, the cost of advertising in the metro allows it to fully pay off.

 

TYPES OF ADVERTISING IN KHARKIV METRO

Navigating from the entrance to the exit of the metro, passengers pass through several sections where, depending on their location, they spend a certain amount of time. In each of these sections, using various types of advertising media, a specific product or service can be effectively presented and promoted:

  • Leaflets on metro entrance/exit doors.
  • Posters on walls – when descending on escalators.
  • Branding of walls, backlit ads – during the transition from one station to another.
  • Panels on platform walls, banners, station branding.

For advertising placement in Kharkiv Metro, you can take advantage of the advertising program outside the trains:

  • Train branding.

By using the right and vibrant design for metro advertising, each client of the advertising holding "Megapolis" gets the opportunity to increase the audience's influx of customers several times. To make the project creative and interesting for the average person, you don't need supernatural abilities. It's enough to share your ideas with the creative department of our agency, where the best experts can fulfill all tasks, taking into account your preferences. Learn more about the department's work in the "Design" section. By collaborating with us, your company receives the most favorable prices for metro advertising placement.
 

Backlights

Backlights are one of the most presentable advertising media for advertisers. They consist of a construction resembling a large box with high-quality illumination. Advertising on backlights in the metro combines the use of cutting-edge technologies, strategic placement, and the creativity of the presented content's design. These structures are placed in areas with constant passenger flow, such as Kharkiv metro stations and vestibules.

Sizes and other technical requirements are provided upon request.

 

 

  • Multiple options for different types of media.
  • Wide audience coverage due to advantageous placement.
  • Proper use and a vibrant design enhance the image of your company or brand.
  • The option to use a unique media type developed by our engineers, incorporating dynamic elements with programmable LED modules.
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Trackside Walls

The most popular advertising medium in the metro is advertising on trackside walls. Each passenger, while waiting for a train, spends three to six minutes on the platform. During this time, they will undoubtedly notice the opposite side, where huge bright panels with advertising material are placed on the walls. A comprehensive targeted program can demonstrate the effectiveness of using advertising on trackside walls in comparison to other urban outdoor advertising methods.

Poster size on trackside walls: 3000x2000 mm

 

  • Strategic placement for maximum coverage of the entire passenger flow.
  • Large sizes attract attention and allow detailed information about products, services, or events.
  • Cost-effective for local and international clients.
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Posters Along Escalators

Every time we descend or ascend on the escalator in the metro, we see advertising banners placed on the arches. The average escalator ride takes 3 minutes, and the average visual contact duration is 6-10 seconds. With the right and skillful presentation of the advertising content, this time is sufficient for a passenger not only to attract attention but also to capture the main message.

Poster sizes along escalator walls: 3.6x1.2, 1.8x1.2, 3.6x0.9, 1.8x0.9.

 

  • Advertising on the arches above escalators is highly effective for informing about nearby metro station areas.
  • Used as a unique marketing move to enhance the image of your company or brand.
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Door Leaflets Entrance/Exit

Doors are the first advertising medium people see when visiting the Kharkiv metro. Using this type ensures quality and continuous coverage of an active audience for your business. Each passenger will notice your offer, as they use metro doors at least twice a day.

Finished poster sizes: 470x300 mm, 530x230 mm

 

  • Advertising on metro doors has 100% contact with 99.2% of the daily passenger flow.
  • Functions as an excellent informative advertising medium.
  • Short-term tactile contact (people push the doors), enhancing the impact of the advertisement.
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BRANDING PEDESTRIAN CROSSINGS

Entering a pedestrian crossing feels like stepping into a different world. Here, the advertising narratives on the walls have a tremendous impact on a person's perception of the surroundings. Branding pedestrian crossings between metro stations allows your business to reach a new level and rise above in popularity.

 

  • Sizes and other technical requirements are provided upon request.
  • Creative design of the advertising narrative creates an atmosphere of direct involvement.
  • Modern technologies and materials enable high-quality images of any complexity.
  • Maximum impact on potential consumers is achieved through the scale of the medium and non-standard presentation.
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BRANDING STATIONS

A unique and effective promotion method for any business. Transforming a metro station into an extraordinary creative space can not only capture the attention of every passenger but significantly enhance the image of your company. Unconventional station branding options will attract a vast number of consumers. Probability of contact – 100%, duration – 1-12 minutes.

 

  • Sizes and other technical requirements are provided upon request.
  • High advertising results due to non-standard information presentation.
  • Columns, walls, ceilings, stairs, floors, or installing unusual temporary structures at the station can be engaged for campaign implementation.
  • The expansive space allows the realization of the most extravagant ideas. The more original the presentation, the higher the likelihood of memorizing the information at first glance.
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BRANDING TRAINS

A branded train leaves a huge positive impression on every consumer. Even someone who has never been interested in various advertising displays will notice and enthusiastically examine the presented narratives. External train branding ranks high in the effectiveness of a conducted advertising campaign.

 

  • Sizes and other technical requirements are provided upon request.
  • Continuous visual contact of passengers with the advertising message.
  • Low cost of advertising contact.
  • The possibility of internal branding of the metro train. Imagine the reaction of a regular passenger who, instead of a usual wagon, sees bright and unusual drawings or entire plotlines using elements to create non-standard advertising.
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