The Megapolis business ecosystem offers perhaps the largest portfolio of outdoor advertising media in Ukraine. Our offer consists of classical and digital inventory in the most highly rated locations. We have created a balanced platform for brand communication in terms of price, coverage, attention and trust, and we help companies become known.
We implement campaigns developed by brands and agencies; we create and implement campaigns on our own; we help to harmoniously integrate outdoor advertising into an already launched cross-media campaign. Outdoor advertising is an influential and effective offline marketing communication channel. It consists of a wide range of advertising formats designed to reach the target audience when they are on the street.
Outdoor advertising is the largest segment of Out Of Home media, which also includes transit and indoor advertising.
Whatever your brand's communication objective is - informing, persuading or reminding - you can order outdoor advertising to solve each of them.
Informing- Informing about the consumer value offered by the brand
- Formation of the company's image
- Introduction of new products to the market
- Offer alternative ways to use the product
- Notification of price changes or promotional offers
- Navigation to the nearest brand outlet
- Announcement of events
Convictions- Formation of a favourable attitude to the brand
- Encouraging a trial purchase
- Encouraging impulse purchases
- Convincing to switch to another brand
- Create social media buzz around the brand
- Building a community around the brand
Reminder- Maintaining customer relationships
- Reporting on social initiatives
- Reminders that a product/service may be needed in the near future
- Reminders of where to buy a product/service
- Reminders about the brand in the off-season
People spend a lot of time outdoors - it's a fact. Daily commutes to work or school, accompanying children to training, school or kindergarten, shopping, running around doing everyday things - several hours a day are spent outdoors. During this time, people are limitedly influenced by mobile advertising, they do not see or hear the TV, they do not hold a newspaper or magazine in their hands, and they hardly have a radio in their headphones. Outside the home, people are influenced by the environment, of which outdoor advertising is an integral part.
Good visibility
Wide coverage
Reasonable prices
On the air 24 hours a day
Local targeting
Creative flexibility
Strengthens other channels
Inevitable contact
Non-aggressive
An argument at a crucial moment
Large format- Mediafacadesdigital and firewalls
- Superboards (also known as superwebsites)
- Roof structures
Medium format- Screensdigital (also known as digital screens, digital panels, LED screens)
- Shields, prisms (also known as prismatrons)
- Scrolls
- Backlists
Pedestrian format- Citylights, cityscapes, digital citylights
- Public transport stops
- Poster stands
- Public toilets
- 01Setting goals and objectives
- 02Identifying the target audience
- 03Choice of formats and locations
- 04Developing a creative concept
- 05Implementation of the campaign
- 06Adjustment and optimisation
- 07Performance measurement and reporting
We know not only Out Of Home advertising - we understand the entire media market and how to communicate with different audiences. We have extensive experience in the advertising industry and cooperate with almost all media agencies and international advertising and communication holdings in Ukraine. For us, the goal of each campaign is to deliver the brand's message to the right people, at the right time, in the right place - nationwide or locally.
![LED screens on the facades of the "Epicenter" shopping center](https://admin.megapolis.com.ua/sites/default/files/styles/mobile/public/2024-10/sait_1920kh1080-1.jpg.webp?itok=QFrYWr1k "LED screens on the facades of the "Epicenter" shopping center")
