Outdoor advertising
Outdoor advertising from MEGAPOLIS

The Megapolis business ecosystem offers perhaps the largest portfolio of outdoor advertising media in Ukraine. Our offer consists of classical and digital inventory in the most highly rated locations. We have created a balanced platform for brand communication in terms of price, coverage, attention and trust, and we help companies become known.

We implement campaigns developed by brands and agencies; we create and implement campaigns on our own; we help to harmoniously integrate outdoor advertising into an already launched cross-media campaign. Outdoor advertising is an influential and effective offline marketing communication channel. It consists of a wide range of advertising formats designed to reach the target audience when they are on the street.

Outdoor advertising is the largest segment of Out Of Home media, which also includes transit and indoor advertising.

Whatever your brand's communication objective is - informing, persuading or reminding - you can order outdoor advertising to solve each of them.

  • InformingInforming
    • Informing about the consumer value offered by the brand
    • Formation of the company's image
    • Introduction of new products to the market
    • Offer alternative ways to use the product
    • Notification of price changes or promotional offers
    • Navigation to the nearest brand outlet
    • Announcement of events
  • ConvictionsConvictions
    • Formation of a favourable attitude to the brand
    • Encouraging a trial purchase
    • Encouraging impulse purchases
    • Convincing to switch to another brand
    • Create social media buzz around the brand
    • Building a community around the brand
  • ReminderReminder
    • Maintaining customer relationships
    • Reporting on social initiatives
    • Reminders that a product/service may be needed in the near future
    • Reminders of where to buy a product/service
    • Reminders about the brand in the off-season

People spend a lot of time outdoors - it's a fact. Daily commutes to work or school, accompanying children to training, school or kindergarten, shopping, running around doing everyday things - several hours a day are spent outdoors. During this time, people are limitedly influenced by mobile advertising, they do not see or hear the TV, they do not hold a newspaper or magazine in their hands, and they hardly have a radio in their headphones. Outside the home, people are influenced by the environment, of which outdoor advertising is an integral part. 

Advantages of outdoor advertising
  • Хороша помітність
    Good visibility

    Large and medium format outdoor advertising is highly visible from a great distance. The media are usually placed in high traffic areas where they attract the attention of drivers, passengers and pedestrians. 

  • Широке охоплення
    Wide coverage

    Compared to other channels, OOH reaches a wider and more diverse audience. It also reaches those who do not consume traditional media (TV, radio, print media) or actively avoid advertising.

  • Помірні ціни
    Reasonable prices

    The cost per impression (CRM) for outdoor advertising is often lower than for TV, radio or print.

  • Цілодобово «в ефірі»
    On the air 24 hours a day

    Outdoor advertising on non-digital media is displayed around the clock. 

  • Локальний таргетинг
    Local targeting

    A targeted programme can be made up of media that precisely matches the advertiser's geographic needs. This is especially important for local businesses that target those who live nearby.

  • Креативна гнучкість
    Creative flexibility

    The scale of the medium, combined with technological advances in digital OOH - and it's too early to discount classic billboards - offer brands a powerful platform for creative execution.

  • Посилює інші канали
    Strengthens other channels

    Outdoor advertising works well in conjunction with other media, amplifying the "signal strength" of them.

  • Неминучий контакт
    Inevitable contact

    Outdoor advertising cannot be blocked, skipped, rewound or disabled by purchasing a premium subscription.

  • Не агресивна
    Non-aggressive

    Outdoor advertising media are integrated into the urban landscape in such a way as to attract the attention of pedestrians, drivers and passengers, while not interfering with their activities.

  • Аргумент у вирішальний момент
    An argument at a crucial moment

    As outdoor advertising can be placed near shops and shopping malls, it has a great potential to influence purchasing decisions. 

  • velikiy-1.pngLarge format
    • Mediafacadesdigital and firewalls
    • Superboards (also known as superwebsites)
    • Roof structures
  • seredniy-1.pngMedium format
    • Screensdigital (also known as digital screens, digital panels, LED screens)
    • Shields, prisms (also known as prismatrons)
    • Scrolls
    • Backlists
  • pishokhodniy-1.pngPedestrian format
    • Citylights, cityscapes, digital citylights
    • Public transport stops
    • Poster stands
    • Public toilets
Campaign algorithmOutdoor advertising is placed in several stages. Namely:
  • 01Setting goals and objectives
  • 02Identifying the target audience
  • 03Choice of formats and locations
  • 04Developing a creative concept
  • 05Implementation of the campaign
  • 06Adjustment and optimisation
  • 07Performance measurement and reporting
The goal of the "MEGAPOLIS" campaigns

We know not only Out Of Home advertising - we understand the entire media market and how to communicate with different audiences. We have extensive experience in the advertising industry and cooperate with almost all media agencies and international advertising and communication holdings in Ukraine. For us, the goal of each campaign is to deliver the brand's message to the right people, at the right time, in the right place - nationwide or locally.

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