Real professionals in marketing know the amount of work required to create and implement an effective advertising campaign. The result is the skillful differentiation of your advertising among competitors, giving your company the opportunity to emerge as a top leader in its market category. Non-standard advertising is crucial for achieving this result. Bright, noticeable, and unconventional, it always helps attract and focus the attention of people in various locations and corners of the city.
Implementing branding projects involves the use of the most original ideas, utilizing various structures and unusual media to uniquely emphasize the style and highlight all the best aspects of your brand. Let's define the main advantages that will assure you that this type of advertising promotion is exactly what you need:
Properly creating and qualitatively presenting any branding project requires a professional approach, which the team of experts at the "Megapolis" holding can fully guarantee. We will help bring your unique ideas to life, realize the boldest concepts, and ensure maximum comfort during their implementation, taking on all contentious issues and minimizing risks. A vivid proof of this is the projects that we are undoubtedly proud of. They have received high awards and were also recognized at the Effie Awards Ukraine 2018 (bronze) and ADCE Awards 2018 competitions. Quality indoor advertising, like outdoor advertising, solves all important tasks for attracting attention to products or services. The implementation of branding projects helps make your company's name mega-popular, recognizable, and unique. To order branding advertising, contact our specialists.
A massive 7000-liter aquarium with exotic fish – the first and only non-standard project of such format and scale in Ukraine implemented in the airport waiting area.
The complex construction process can be divided into two stages. In the first stage, our team was involved in creating the base, and in the second, the installation and launch of the fish, including quite valuable and rare species, took place.
This exciting advertising project not only demonstrated the creativity of the NIX SOLUTIONS team but also emphasized the company's image in the market – "BIG FISH IN BIG TECH." This unconventional approach to grabbing attention for an IT company proved to be extremely effective. While the project was still in its completion stage, it became a new star on social media in Kharkiv and attracted dozens of visitors to the main terminal of Kharkiv International Airport every day.
An unconventional project that entered the Book of Records of Ukraine as the largest commercial mural in the Kyiv Metro.
In the Kyiv Metro, in the long passage from the Khreshchatyk station to Maidan Nezalezhnosti, a graffiti project for Sony PlayStation was implemented, dedicated to the release of the game Horizon Forbidden West. Thanks to the skill of the artists, incredibly realistic images were created, allowing passersby to immerse themselves and feel connected to the game. The large passenger flow in the passage contributed to the mural's growing popularity. The total area of the mural is 520 sq. m, executed in photorealism with the addition of graphic elements.
In a regular advertisement at a bus stop, our company's employees, for the brand Hansa, embodied an incredibly bright and "warm" idea. Imagine: a bus stop – a heater cabinet that literally warms up passersby waiting for transport. This creative approach to branding a bus stop ensured maximum attention to the advertising campaign.
In Kyiv, on Sagaidachnogo Street from Kontraktova Square, a bright New Year lighting decoration was produced and installed for The Coca-Cola Company. This festive illumination not only adorned Kyiv but also served as effective image advertising for the brand with a wide audience coverage.
In Kyiv, on Sagaidachnogo Street from Kontraktova Square, a bright New Year lighting decoration was produced and installed for The Coca-Cola Company. This festive illumination not only adorned Kyiv but also served as effective image advertising for the brand with a wide audience coverage.
You can view the detailed implementation of the project in this video.
NON-STANDARD ADVERTISING IN SHOPPING MALL FOR MARKETING FORUM
As part of the advertising campaign "Knowledge becomes obsolete. Come for fresh ones," a non-standard project was implemented for the Marketing Forum.
Philip Kotler's book with millions of arguments of moldy mushrooms was placed inside a special citylight located in the Dream Town 2 shopping mall. Visitors could witness the "aging of knowledge" live. With each passing day, the mold grew, making the book look older, conveying the main idea that knowledge becomes obsolete, the world changes, and constant improvement is necessary.
This work won a silver award at the ADCE Awards 2018.