For a long time, outdoor advertising has been one of the most effective methods of influencing potential customers. We encounter it daily in various corners of our city. It's a convenient marketing solution for quality coverage of a specific target audience, informing consumers about promotions, discounts, the introduction of new products, the opening of a store near the advertising area, and announcing upcoming events. Thanks to non-standard solutions and vibrant outdoor advertising design, previous campaigns have already brought success and recognition to many brands, significantly increasing the recognition of their products and demand for the services they offer. Don't miss the opportunity to use outdoor advertising in Kharkiv to make your branded product popular among the population and city guests.
To convince you of the effectiveness of modern outdoor advertising, we invite you to familiarize yourself with the main advantages of this type of promotion. Namely:
Considering all the advantages and using modern design solutions, you will receive a constant flow of interested target audience.
TYPES OF OUTDOOR ADVERTISING MEDIA
The 'Megapolis' holding is one of the leading owners of outdoor advertising spaces in Kharkiv. For our clients, we offer the opportunity to order outdoor advertising using the following media:
- billboards;
- citylights;
- backlights;
- facades;
- scrolls;
- fenslights;
- LED screens.
You can also take advantage of another outdoor advertising service – media buying. The essence of this service is the purchase of the necessary advertising spaces by our agency with subsequent sale to the client. You can learn more about the advantages of this service in the "Media Buying" section. Use the services of our creative department and order original outdoor advertising for your business today – to receive the first inquiries from potential customers tomorrow.
Billboard advertising is one of the most popular types of outdoor advertising. A billboard is a structure that attracts attention from a considerable distance due to its significant size. It is often double-sided.
Billboard size: 3x6 m
Types of billboards: static billboard – with a static advertising plot; prismatron – with three sequentially changing advertising plots.
Features of the carrier:
- round-the-clock effectiveness. Billboard advertising is available 24/7, and thanks to the external illumination that many constructions of this type are equipped with, the plot is well visible even during the dark hours of the day;
- strategically located. Placing billboards along roads and near transportation hubs provides wide coverage of the audience;
- possibility of targeted advertising. By placing a billboard in a specific area, we easily influence consumers living or working in that part of the city. This is very convenient if you need to announce a promotional campaign or, for example, the opening of a new store;
- long-term advertising contact. The publication on a billboard has a long visual contact and attracts increased attention.
Citylight is an effective and popular outdoor advertising medium, usually presented in the form of a double-sided structure. Due to its relatively small size, citylights fit well into the urban landscape. This allows their installation in any part of the city, including the city center.
Size: 1.2x1.8 m.
Format: double-sided image or single-sided image.
Features of the carrier:
- strategically placed in areas with a high concentration of people, such as sidewalks along the road, at transportation stops;
- thanks to the optimal height of the structure, advertising on citylights is visible from the road to drivers and passengers of public transport, as well as pedestrians;
- internal illumination of the image, allowing the advertising to work in the dark;
- placement of advertising on citylights combined with a bus stop. An excellent opportunity for a targeted campaign aimed at residents of a specific area.
Backlighting has external similarities to billboards, with the main difference being internal illumination provided by daylight lamps. Thanks to them, the advertising plot is well visible even in the dark. Advertising on backlights is one of the most effective and prestigious forms of outdoor advertising, guaranteeing the attraction of an active target audience.
Size: 3x6 m, 6x3 m.
Features of the carrier:
- excellent placement locations: near metro stations, on central streets of Kharkiv, in places with a constant flow of people;
- round-the-clock operation of the carrier, allowing to reach the audience during peak hours and in the dark;
- 'Megapolis' holding is the only operator in Kharkiv that can provide placement on premium positions, such as backlights with sizes of 3x6 and 6x3 meters.
For advertising on facades in Kharkiv, carriers such as brandmauers are used. They are non-standard canvases with advertising plots located on the walls of city buildings. Brandmauers are creative and unusual structures that easily attract attention and quickly become memorable.
Size: determined by the area of the advertising carrier, which is the building wall.
Features of the carrier:
- the largest option for placing outdoor advertising by area;
- thanks to its significant size, the carrier's plot is visible from a considerable distance;
- products are resistant to adverse weather conditions and can be displayed for more than one year;
- advertising on brandmauers is an ideal option for conducting a long-term image advertising campaign for a major brand;
- placing the carrier on a building wall allows advertising even in the city center, where the placement of other structures is impossible.
Scroll is a modern advertising structure with internal illumination, equipped with a roller installation (scrolling system) for changing advertising plots. The principle of the scrolling system is based on rewinding material with applied images. The change of the advertising image usually occurs horizontally.
Size: 3.1x2.2 m.
Features of the carrier:
- scroll attracts much more attention from potential customers, and the effectiveness of advertising increases. This happens due to the possibility of placing several plots in one structure and dynamically changing them;
- located in the central part of Kharkiv, where there is a constant high concentration of people and traffic. This is a significant advantage over regular 6x3 meter billboards.
Fenslight is a relatively new and non-standard type of advertising carrier that, due to its convenience, has demand in the Kharkiv outdoor advertising market. It is a double-sided light structure consisting of several sections.
Size of each separate section of fenslight: 170x90 cm.
Features of the carrier:
- favorable placement locations. Fenslights are installed near metro exits and entrances, along roadways, and on busy streets;
- the ability to place a large amount of advertising information, thanks to several sections;
- wide and high-quality coverage of the audience of potential consumers. Advertising on fenslight is placed in such a way that on one side, the information is visible to people using transportation, and on the other side, to pedestrians.