Every day, the familiar trolleybuses, trams, and minibusses take to the streets of cities in Ukraine. We perceive public transport as something quite ordinary and, even a bit familiar. However, bright and unconventional advertisements on the side easily attract attention and remain memorable. Who does this type of placement suit? Primarily those targeting an audience living or working in a specific area. For your advertisement, we will select the best route with maximum coverage of the desired area and high exposure to pedestrians, drivers, and passengers. Transport advertising is an opportunity to engage the audience in areas where there are restrictions on the placement of outdoor media.

One of the most successful examples of such transit advertising for local points is the complete external branding of trolleybuses, trams, and minibusses for the retail network "Silpo." The project was implemented in collaboration with the media agency Wavemaker. We have previously discussed the advertising campaign "Tramwaycot" in Kyiv. Following its effective placement, a request was made for transport branding in other cities: Odesa, Lviv, Vinnytsia, Zhytomyr, as well as in Kyiv on trolleybuses and buses. Popular routes passing through the cities highlighted the updates of "Silpo" and invited their regular and potential customers to specific stores. Seeing vehicles with a vibrant plot became a pleasant moment for these people. The impact of daily encounters undoubtedly influenced the decision to visit the retail chain. Multiple vehicles operate on each route, and there's availability for your advertising! Enhance recognition, inform about promotions, attract new traffic—on public transport, it's advantageous, unconventional, and productive!
Details of the advertising campaign:

  • In Kyiv: trolleybus — 1 unit. OTS: 13,500,000 contacts/month.
  • In Lviv: trams — 3 units with three different plots. OTS: 4,770,000 contacts/month.
  • In Zhytomyr: trolleybus — 1 unit. OTS: 1,590,000 contacts/month.
  • In Odesa: tram — 2 units with one plot. OTS: 3,180,000 contacts/month.
  • In Vinnytsia: minibus. OTS: 1,590,000 contacts/month.
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