The legendary city of Lviv... How to implement an advertising campaign here that would allow reaching all residents and guests of the city? The creative solution from "Megapolis" and "Citrus" - and your company is one step closer to achieving its goal! For the advertising project of the well-known gadget and accessories store "Citrus," we utilized transport branding. After externally wrapping the surface, three trams hit the streets of the city. Now, along with their daily function of transporting passengers, they began to play the role of advertising agents. For the city of Lviv, trams are a top-notch medium:
- They are not tied to a specific route, allowing for maximum city coverage. The advertising material can be seen in various corners of the city.
- They provide a means to inform about products and services where structures for outdoor advertising are absent.
- With vibrant imagery, they attract the attention of a wide audience, including pedestrians, drivers of oncoming traffic, and passengers.
Some routes, in particular, pass near the locations of the "Citrus" stores. Advertisements seen on trams have a subconscious impact on people, especially with repeated visual contact. Encouraged by the ads, potential consumers will inevitably become interested in the store. Additionally, the branded tram displays addresses of "Citrus" points of sale in Lviv and the name of the online store for avid online shoppers. It's easy to achieve high results when you know the right ways to reach them. While some may view public transport as a means of getting around the city, we see it as an excellent carrier of advertising information.