Recently, visitors to the Kharkiv metro noticed an unusual train. A real New Year's express set off on an underground journey. And it didn't appear just by chance. In this atmospheric way, our client, NIKOLSKY Shopping Mall, decided to give Kharkiv residents and city guests a piece of Christmas mood and positivity. Through the external branding of the train, we implemented the client's idea and at the same time contributed to creating a festive atmosphere.
In addition to branding, the campaign also included:
- Other types of advertising placements in the metro. Plots were presented at different metro stations: on track walls, on escalator arches, on backlit displays.
- Outdoor advertising placements in Kharkiv.
In a timely manner, to remind people of the holiday, inspire positivity, and also inform them about a place where they can buy gifts for any taste and spend an interesting time. With this mission, NIKOLSKY Express 2022 embarked on a journey through the Kharkiv metro. Not every day do passengers have the luck to ride a real New Year's express and receive greetings from St. Nicholas himself. The bright and truly festive train actively attracts attention, and advertising with a corresponding thematic plot on other carriers increases the coverage and adds efficiency to the campaign.
To create a holiday, you don't have to be a wizard. Creative advertising allows you to implement unusual ideas using various types of transport and in any locations. The implemented project will be remembered, and thus, your brand will gain popularity and increase recognition.