We see and feel. We sense aromas and behold the beauty of the surrounding world. We perceive everything around us, and against the backdrop of our perception, decisions are made. For a brand, customer sensations become a crucial factor in preparing advertising manifestations, especially when the product is physically impossible to feel here and now.

The new perfume products from "L'Oreal" are truly unique. Exclusive fragrances and beautiful packaging capture attention. To maximize the feeling of this uniqueness, the most advanced solutions from "Megapolis" were utilized. The only corner LED screen in Ukraine, combined with carefully selected video content, garnered the desired attention of the target audience.

In collaboration with the advertising agency "Publicis," we achieved the desired effect and audience response. We managed to captivate the gaze, convey the prestige, and evoke the power of the new "Libre" fragrances from the popular brand "Yves Saint Laurent."
Details of the advertising campaign:

• Location: Kyiv, Shota Rustaveli Street, 16
• Advertising carrier dimensions: 23*8 m
• Carrier operating hours: 7:00-22:00
• OTS (Opportunities to See): 29,000/day