The population of Kyiv is gradually returning to pre-war levels and currently stands at 80%. Two crucial factors contribute to this:
- The return of Kyiv residents.
- A significant number of internally displaced persons currently residing in Kyiv (mostly from the east and north of Ukraine).
This migration trend, against the backdrop of a notable emigration of Ukrainians from the country, has led to Kyiv not only remaining the main regional market but also increasing its share in the current population of Ukraine to 8-8.5%, compared to the pre-war 7.2% (as of February 1, 2022).
As of the end of June 2022, the population of the city is estimated to be between 2.3-2.5 million.
It's worth noting that this estimate takes into account the number of refugees who have found shelter in Kyiv. The relative weight of refugees in the current population of Kyiv is estimated to be around 15%.
Another notable aspect of the demographic situation in the capital is the high proportion (about 30%) of internally displaced persons from Kyiv, currently residing in the northern part of the country (effectively in Kyiv Oblast). This adds a high likelihood of their periodic visits to the city and their potential return in the near future.
Along with the population growth, business activities are gradually picking up. This makes the active restoration of brand communication with the audience extremely relevant today.
The map of Kyiv's demographic recovery is unfolding against the backdrop of the gradual normalization of the situation in the capital as a whole.
The number of operating establishments is actively increasing, as confirmed by data from the Kyiv City State Administration (KMDA)..
After conducting a detailed analysis of the demographic and economic situation in the city, our analysts have prepared the most effective ways for your business to communicate with the audience in Kyiv.
✔ Advertisement in Kyiv Metro.
The opportunity for close and frequent contact with the audience within the metro territory.
✔ LED Screens in Kyiv.
Video advertising always stands out in contrast to standard OOH. It instantly captures and retains consumer attention. You get the opportunity to broadcast various plots with rotation and change them promptly throughout the entire advertising campaign.
✔ Transport Advertising.
A quick way to convey informational messages to a wide audience in the city, including pedestrians, drivers, and passengers.
✔ Outdoor Advertising, including large formats.
Big format equals a reliable brand. The chance for extensive and noticeable communication in cities.
✔ Advertising in City Trains.
Ensures prolonged contact with the working audience.
Our team can implement advertising campaigns of any format, covering the entire population of Kyiv as a whole and providing communication targeting to specific locations.
With us, you will build quality communication for your business with the audience in Kyiv!