The agency newage. has long mastered tracking the immediate effects of media advertising and optimizing it accordingly. Thanks to this, they have learned to integrate media campaigns into a comprehensive promotion strategy, ensuring that each investment in media returns with conversions and profit for the advertiser. Specific case studies on how to achieve this are discussed in the article.
Pet O'Donnell, former president of the American operator YESCO Outdoor Media, talks about the importance of building partnerships with clients, what he considers crucial in OOH media sales, and how to achieve success in an economically unfavorable environment.
Vyacheslav Klimov, co-owner of Nova Poshta and president of the Union of Ukrainian Entrepreneurs, based on his own experience, answers six common questions about entering foreign markets.
Annual revenue from digital advertising created using neural networks is expected to reach $192 billion by 2032, according to a report by Bloomberg Intelligence. Additionally, server lease income for AI could reach $134 billion.
The largest IT conference in Ukraine, iForum, will be held in Kyiv at the International Exhibition Center this year. Among the directions covered are Military Tech, E-commerce, Future Ukraine, Advertising and Promotion, Startups, Blockchain, Artificial Intelligence, and others.
Martin Firrell, a British public art genre artist who collaborates extensively with international OOH advertising operators, considers out-of-home media the most transparent and a communicator of public interests.
Read the highlights of the conversation between Forbes Ukraine Editor-in-Chief Volodymyr Fedorin and Andriy Fedoriv on what awaits Ukrainian entrepreneurs when entering foreign markets.
How will the development of advertising products and the process of its consumption change? What trends will the Eurointegration bill bring? Semen Sokha, CEO of Matis&Mary and Clever Study, talks about important updates already impacting advertising activities.
At the beginning of June, the 62nd congress of the World Out of Home Advertising Organization (WOO) took place in Lisbon. The delegation of the outdoor advertising operator PRIME Group attended the event and prepared a overview of the main ideas discussed on the main stage of the OOH advertising industry.