News digest of Ukraine and the world
MEDIA ADVERTISING: NOT JUST BRANDING, BUT INSTANT RESULTS

The agency newage. has long mastered tracking the immediate effects of media advertising and optimizing it accordingly. Thanks to this, they have learned to integrate media campaigns into a comprehensive promotion strategy, ensuring that each investment in media returns with conversions and profit for the advertiser. Specific case studies on how to achieve this are discussed in the article.

Source: sostav.ua

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KEY IN SALES OF OOH ADVERTISING AND THE GUARANTEE OF SUCCESS IN A DECLINING MARKET - EXPERT OPINION

Pet O'Donnell, former president of the American operator YESCO Outdoor Media, talks about the importance of building partnerships with clients, what he considers crucial in OOH media sales, and how to achieve success in an economically unfavorable environment.

Source: out-of-home.ua

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EXPERIENCE OF NOVA POSHTA. SIX QUESTIONS ABOUT INTERNATIONAL EXPANSION

Vyacheslav Klimov, co-owner of Nova Poshta and president of the Union of Ukrainian Entrepreneurs, based on his own experience, answers six common questions about entering foreign markets.

Source: biz.nv.ua

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INCOME FROM ADVERTISING USING NEURAL NETWORKS COULD REACH $192 BILLION BY 2032

Annual revenue from digital advertising created using neural networks is expected to reach $192 billion by 2032, according to a report by Bloomberg Intelligence. Additionally, server lease income for AI could reach $134 billion.

Source: trademaster.ua

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iFORUM - THE LARGEST IT CONFERENCE IN UKRAINE - TO TAKE PLACE IN KYIV THIS YEAR

The largest IT conference in Ukraine, iForum, will be held in Kyiv at the International Exhibition Center this year. Among the directions covered are Military Tech, E-commerce, Future Ukraine, Advertising and Promotion, Startups, Blockchain, Artificial Intelligence, and others.

Source: 2023.iforum.ua

 

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DOOH ADVERTISING AS THE CONSCIENCE OF OUR TIME

Martin Firrell, a British public art genre artist who collaborates extensively with international OOH advertising operators, considers out-of-home media the most transparent and a communicator of public interests.

Source: out-of-home.ua

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"WE STEPPED OUT OF THE WARM BATH IN UKRAINE AND WENT TO COLD MARKETS." HOW UKRAINIAN COMPANIES CAN BREAK THROUGH IN INTERNATIONAL BUSINESS. EXPERIENCE OF ANDRIY FEDORIV, FOUNDER OF FEDORIV GROUP CREATIVE AGENCY

Read the highlights of the conversation between Forbes Ukraine Editor-in-Chief Volodymyr Fedorin and Andriy Fedoriv on what awaits Ukrainian entrepreneurs when entering foreign markets.

Source: forbes.ua

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"ADVERTISING" BILL: HOW WILL THE INDUSTRY CHANGE?

How will the development of advertising products and the process of its consumption change? What trends will the Eurointegration bill bring? Semen Sokha, CEO of Matis&Mary and Clever Study, talks about important updates already impacting advertising activities.

Source: detector.media

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PRIME GROUP REPORT FROM THE INTERNATIONAL OOH ADVERTISING CONGRESS IN 2023

At the beginning of June, the 62nd congress of the World Out of Home Advertising Organization (WOO) took place in Lisbon. The delegation of the outdoor advertising operator PRIME Group attended the event and prepared a overview of the main ideas discussed on the main stage of the OOH advertising industry.

Source: out-of-home.ua

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