Digest of News from Ukraine and the World
OUT OF HOME MEDIA HAS CHANGED - MARKETERS NEED TO CATCH UP

"To truly benefit from the achievements of outdoor advertising, a change in mindset is necessary," says Dylan Mabin, the president of the American industry measurer Geopath.

Source:  out-of-home.ua

 

 

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MEEST LAUNCHES NEW DELIVERY DIRECTIONS IN 27 COUNTRIES

"The new launch is one of the most significant for us in recent years. We are excited to start working in markets that are leaders in their regions," says Rostyslav Kisil, founder and president of the Meest group of companies. New directions include South America, Asia, the Arabian Peninsula, Africa, Australia, and New Zealand.

Source:  biz.nv.ua

 

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RECORD NUMBER OF ENTREPRENEURS REGISTERED IN UKRAINE IN JUNE

Ukrainians opened a record number of individual entrepreneurs (private enterprises) in June - over 31,000. The retail trade became the most popular sphere during the ongoing conflict, according to OpenDataBot service.

Source:  forbes.ua

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"ADVERTISING MARKET IN UKRAINE IS UNDERGOING TRANSFORMATION": INTERVIEW WITH PRODUCERS FROM SCREENLIFE STUDIO

Producers from the Ukrainian production house SCREENLIFE STUDIO, Oleksiy Dovbush, and Andriy Kuprienko, talk about how the industry has changed during the war and how their team adapts to these changes.

Source:  mmr.ua

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UKRZALIZNYTSIA ENTERS THE EUROPEAN MARKET: UKRAINIAN RAILWAYS CARGO POLAND REGISTERED

On June 30, PJSC "Ukrzaliznytsia" registered the future European operator that will connect transportation between Ukraine and European countries - LLC "Ukrainian Railways Cargo Poland" (Warsaw, Poland).

Source:  uz.gov.ua

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SPAM, CALLS, AND TOBACCO BAN - UKRAINIAN ADVERTISING IN EUROPEAN STYLE

Ukrainian laws on media, advertising, and public media are being amended to comply with European Commission recommendations, aiming to grant Ukraine the status of a candidate for accession to the European Union.

Source:  tsn.ua

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BUSINESS IN KYIV FILED AS MANY APPLICATIONS FOR HIGH STRUCTURES AS IN THE ENTIRE 2022

From the beginning of the year, business owners have submitted as many as 1,512 applications for outdoor advertising in Kyiv. Over 1,000 of them received a positive decision, prioritizing the installation of the structures.

Source:  kyivcity.gov.ua

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UKRAINIANS OPENED A RECORD NUMBER OF NEW BUSINESSES IN POLAND SINCE THE BEGINNING OF THE YEAR

In 2022, Ukrainians opened about 16,000 individual entrepreneurs (private enterprises) in Poland. In the first half of 2023, there were almost 14,000. Every tenth company created in Poland was Ukrainian.

Source:  forbes.ua

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DATA AND DOOH: HOW AUDIENCE DATA TRANSFORMS OUT OF HOME ADVERTISING

The success of DOOH advertising depends on understanding the audience, says Marissa Bernstein, Vice President of Marketing at Vistar Media. The article explores how behavioral data, household data, and advertisers' own data enable targeted campaigns that capture interest and drive action.

Source:  out-of-home.ua

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CONFERENCE "PHARMBUDGET 2024"

On September 13, 2023, the "Pharmbudget 2024" conference will take place in Kyiv. This crucial event for the pharmaceutical industry is aimed at executives and top managers involved in budget planning and execution processes.

Source:  proximaresearch.com

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