Ukrainian businesses are resilient due to the strength, perseverance, and initiative of Ukrainians themselves. To ensure uninterrupted operations, companies equip themselves with generators and backup systems, constantly seek new opportunities, and strive to improve working conditions. The news digest below illustrates how bold Ukrainian businesses overcome obstacles and continue to move forward.
Nike has introduced an autonomous Web3 platform called SWOOSH to showcase its virtual creations and digital community. SWOOSH has its own domain (welcome.swoosh.nike) to provide a secure space. Participants can collect interactive digital objects, including sneakers and clothing, to use in digital games and events. Nike plans to release its first digital collection inspired by platform users next year. After the launch, participants will have the opportunity to enter a contest, with the winner collaborating with Nike to create virtual products.
International data analysis and marketing research company IRI investigated how various trends affect consumer spending on food products in 2022 under current economic conditions.
The study covered the purchase of 230 product categories in FMCG retail (10 million SKUs) across 14 major markets in Europe, the United States, and the Asia-Pacific region. Consumers, facing income reductions and price increases, exhibit diverse trends based on income levels. Higher-income households tend to lean towards premium products, while mid and low-income consumers focus on essential products, contributing to sales growth driven by higher-income households.
The All-Ukrainian Advertising Coalition (VRK), in collaboration with industry associations and major players in the advertising and communication market, conducted a study on the market volumes for the current year. Unlike previous years, the VRK chose not to make forecasts for the market's development in the next year. According to the results, the Ukrainian advertising media market in 2022 lost about two-thirds of its volume in hryvnia, excluding inflationary processes. Details on all advertising directions can be found in the article.
Nova Poshta Global has started direct delivery of goods from Czech stores, including home goods, clothing, EcoFlow charging stations, and Starlink terminals. Delivery time is estimated at 8 working days, and the delivery cost can be calculated using a special calculator on the NP Shopping website. This marks the ninth country from which goods can be ordered through NP Shopping, joining the United States, Italy, Turkey, the United Kingdom, Germany, Poland, France, and Spain.
Ahead of the New Year holidays, Nova Poshta Global reduced the delivery cost for orders from Spanish and Italian online stores by 25%, valid until January 31, 2023.
During the last week of November, when Ukrainian retail and e-commerce anticipated the highest buying activity of the year during Black Friday, Russia launched a massive rocket attack on Ukraine's energy system. Millions of Ukrainians were left without electricity and communication, and companies were unable to operate.
«According to estimates, Ukrainian e-commerce and retail lost approximately 25-30% of revenue due to Russian attacks and forced blackouts. This was caused by the loss of online traffic (up to 30% in the market) and offline traffic (up to 20%), – noted Dmytro Derevytskyi, Chairman of the Board of Directors of the "ALLO" Group.
The Data Science Publicis Groupe Ukraine team presented the report "Ukrainian Consumer 2022," sharing insights into media consumption, values, and brand expectations. The report is based on the general audience aged 16-64, using data from the Pace panel survey conducted in cooperation with GWI.
In a high-tension environment, understanding current societal moods is crucial for companies, especially in the era of cancel culture. Brand activism is becoming increasingly relevant, emphasizing the need for companies to define their CSR direction and gradually incorporate it into their activities and communications.
Despite blackouts, businesses are operating and providing job opportunities for Ukrainians. The front-line regions are recovering most dynamically, and the liberated Kherson has nearly tripled its number of vacancies. Employers, instead of coffee and cookies, are now attracting job seekers with generators and Starlink.
With each passing month, Ukraine's job market is becoming stronger and adapting more quickly. On October 10, the day of the missile strike, employers reduced the publication of vacancies by 70%. However, on November 15 and 23, they only decreased it by 30% and practically resumed publications the next day. In November, employers posted 54,696 vacancies on Work.ua. This is only 4% less than in October, attributed to seasonal business activity decline. Last year, the number of vacancies was 8% lower during the November-October period.
The 'Lviv Croissants' cafe chain has begun to explore the Polish market, with the first establishment already opened in Warsaw. The company's press service announced this on December 5th via Facebook.
"We have opened in Warsaw! Now the Polish capital is filled with the aroma of freshly baked croissants from Ukraine. Isn't that the kind of perfume that brings back memories of home?" - stated the company's post.
Lifecell is introducing a unique experience for the telecom market and invites users to the first NFT marketplace by a mobile operator. The platform, 'NFT Talkers,' aims to bring together Ukrainian artists, transforming digital artists into NFT professionals, allowing them to earn freely by tokenizing their creations.
Simultaneously, Lifecell has showcased its own charitable military-civilian token collection on the platform, named 'Instruments of Democracy.' All proceeds from the sale of NFTs will be donated to the state fund in support of Ukraine, UNITED24.
Before the war, the national IT industry had become one of the largest exporters of IT services in Europe, growing annually by 25–30% and contributing over 4% to Ukraine's GDP. The IT market consistently expanded through formal education and talent switching, providing the highest number of IT-specialized graduates in Europe. Despite challenges, the IT industry demonstrated phenomenal resilience and adaptability even during wartime.
In the first ten months of 2022, the sector contributed $6 billion in export revenue to Ukraine's economy, experiencing a 10% growth compared to the previous year.
According to the Association of Retailers of Ukraine, the trade sector has almost fully recovered, with nearly 100% of retail establishments resuming operations. The results of the latest survey conducted on November 20, 2022, indicate that currently, 14,892 retail outlets are operational, accounting for 90.7% of the pre-war period when the total number of retail objects was 16,415.
The end of the year is usually a period of preparation for vacations and winter holidays, and consequently, a peak time for short-term rentals. However, this year, seasonal habits of Ukrainians are overshadowed by the war.
- The options for short-term rentals in Ukraine have increased by almost 9%.
- There is high demand for houses in the Carpathians and in large cities.
- Rental prices for houses in western regions have remained nearly unchanged.
- Detailed analysis by OLX on how the geography and prices of short-term housing rentals have changed is available in the article.