Advertising on public transport is one of the main areas of outdoor advertising, specifically transit advertising. It is placed inside and outside buses, trams, trolleybuses, and minibusses. A big brand starts with small steps — local advertising. Transport advertising works on all levels: city, region, and country. If residents know and trust the brand, it becomes easier to grow nationally.
Audience:
Transport advertising covers about 80% of the urban population in large Ukrainian cities such as Kyiv, Dnipro, Lviv, and Odesa.
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Passengers — view the ads while traveling on transport.
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Pedestrians — see the ads at bus stops and as transport moves by.
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Drivers and other passengers — notice the ads while driving through the city.
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Residents — see the ads along transport routes.
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Tourists — notice the ads while walking around the city.
External advertising
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Full vehicle branding
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Partial branding (rear, back window, partial side branding)
Internal advertising
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Flyers
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Monitors
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Set a goal: increase brand awareness, establish it, or communicate information about a specific promotion, product, or service.
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Define the audience: where they live, how often they use transport.
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Formats and locations: analyze the most effective way to deliver the message — branding the transport externally, internally, using monitors or window stickers.
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Develop a creative concept: form the main message and create a design.
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Campaign execution: place the ads and brand the transport.
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Adjustments and optimization: change the number of media carriers, and update formats.
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Performance evaluation: analyze whether the campaign goals were achieved.
We are experts in outdoor advertising, working with top media agencies in Ukraine, and can find a key to any audience. Our goal is to deliver your message at the right time and place.
Branding public transport is one of the best methods of outdoor advertising in terms of price/quality ratio. The "Megapolis" holding has direct economic contracts with major municipal transport enterprises and private fleets throughout Ukraine, which allows each of our clients to receive orders executed as quickly as possible and the best prices for advertising on transport.
Main placement formats:
- Full external branding. The sides are completely covered with maximum possible window covering (usually the window surface is covered by no more than 30-40%).
- Partial external branding. Mainly used in regions where, for various reasons, complete covering of the sides with advertising material is prohibited.
Prices and other questions of interest can be obtained by contacting our managers.
- Possibility of targeted advertising by location.
- Presence of advertising messages in the central part of the city, where there are restrictions on the use of large formats.
- Advertising plot is in constant motion, attracting the attention of other road users (pedestrians, drivers, passengers).
- Large area for placing moving material.
- Low cost of advertising contact.
One of the most popular and modern types of transport advertising carriers is the transport of enterprises and organizations, as well as personal transport. Branding corporate transport allows both to cover the maximum audience of potential customers and significantly increase the recognition of the product or service of your company.
The employees of the "Megapolis" holding have extensive experience in implementing projects of any complexity – from partial branding of a passenger car to full wrapping of a large bus. There are also our own teams of highly qualified installers in Kyiv and in all regional centers of our country.
- Absence of permanent costs for an advertising campaign and display terms. The material, namely the film used for transport branding, is strong, durable, and resistant to the negative impact of the environment.
- Wide coverage of the audience. Advertising on corporate transport works wherever the vehicle is located. Bright plots attract the attention of both drivers and pedestrians.
- Broad territorial coverage. Branding corporate transport provides the widest possibilities for territorial coverage.
- Good opportunity for shaping and promoting the brand image or trademark.
Placing leaflets inside transport vehicles is one of the most qualitative and inexpensive forms of advertising promotion aimed at users of public transport. The large daily passenger flow guarantees that a significant number of potential customers will see the placed advertising. In addition to buses and shuttle taxis, placement is also possible in urban electric transport: trolleybuses and trams in many cities of Ukraine.
Features of the carrier:
- Suitable for both targeted coverage of individual city areas and mass placement simultaneously in a large number of vehicles.
- Low cost per contact.
- Coverage of the active part of the population.
- High advertising efficiency indicators.