In the modern world, advanced marketing technologies allow you to make your advertising so unique and original that every person, regardless of their previous interest in a particular product or service, will involuntarily pay attention to it. To precisely reach a specific target audience, it is appropriate to use a particular type of advertising campaign. Placing ads in Intercity trains provides an opportunity to attract potential customers whose income level and mode of transportation align with the specific requirements of the advertising content. Intercity trains are a class of high-speed trains that commenced operation in Ukraine on June 7, 2012. Their uniqueness lies in intermediate stops at major stations or cities in the country. The fleet consists of 14 trains and 118 cars:
- HYUNDAI Rotem – 10 trains, 90 cars;
- EKR1 (Tarpan) – 2 trains, 18 cars;
- MPLT – 2 trains, 10 cars;
The average monthly passenger traffic is approximately 600,000 people, continually increasing due to the convenience and excellent quality of transportation. Among the regular passengers are individuals aged 25-44 with average to high income levels, who keep up with the times, aspire to development, and seek a quality lifestyle. Don't miss the opportunity to target this affluent audience – make sure to place your ads in Intercity.
With the proper construction of all advertising creation processes, effective promotion is guaranteed to yield positive results, reflected in the number of new customers. To ensure that the cost of advertising in Intercity fully corresponds to your expected results, let's consider the advantages of this type of advertising:
For our clients, the following advertising formats are available in Intercity train cars:
- A2-sized leaflets – in HYUNDAI Rotem, EKR1 (Tarpan) trains;
- B3-sized leaflets on sliding doors (353x500 mm) – in HYUNDAI Rotem, Tarpan, MPLT;
- Stickers above the table (300x43 mm);
- Table stickers (1st class);
- Table stickers (2nd class);
- Armrest stickers;
- A5-sized leaflet (hanging on garment hooks);
- Advertising on video monitors.
- logbook - in HYUNDAI and SKODA in the pocket of each seat.
Many client companies are in demand for external carriage branding, which allows your advertisement to be seen not only by train passengers, but also by the entire environment. Working on the most unexpected and seemingly unrealistic ideas, our employees create unique advertising campaigns for implementation in Intercity trains. We start with the search for ideas and end with the delivery of the finished project to the client. Details of the work process can be found in the Services section. Cooperation with Megapolis Holding is a guarantee of timely work, quality of the advertising media used, pleasant and attentive employees, and the best prices for advertising on trains. We are waiting for you!
Advertising in Intercity provides an opportunity for every business to promote its products or services to the middle-class and above consumers. Your advertising message will undoubtedly not go unnoticed when considering all the peculiarities of the placement location and incorporating only the best modern design details.
For placing advertising material in HYUNDAI Rotem, EKR1 (Tarpan) trains, a vertical A2-sized leaflet is available. The total quantity per train is 118. For prices and other inquiries about placement, you can contact an expert at the "Megapolis" holding.
- Strategic placement near doors ensures the presented advertising plot is impossible to miss;
- Broad coverage of an affluent audience;
- Duration of advertising contact.
For effective outreach to the middle and upper-class audience, the "Megapolis" holding recommends using the advertising placement service in Intercity trains. This form of marketing promotion contributes to both the popularization of your product or service and the improvement of brand indicators.
For placing advertising material in HYUNDAI Rotem, Tarpan, MPLT trains, a leaflet on sliding doors in B3 format (353x500 mm) is available. The total quantity per train is 236. For prices and other inquiries about placement, you can contact an expert at the "Megapolis" holding.
- Strategic placement on doors allows viewing the advertising material not only at the entrance/exit but also during the time spent in the carriage;
- Broad coverage of an affluent audience;
- Duration of advertising contact.
For advertising in Intercity trains, stickers above each passenger's table are a practical and high-quality medium for your information. Noticing an information message in the form of a bright and colorful advertising plot is simply impossible.
Stickers above each passenger's table with dimensions of 300x43 mm are available for advertising placement. The total quantity per train is 6594. For prices and other inquiries about placement, you can contact an expert at the "Megapolis" holding.
- Excellent placement location. Passengers have the opportunity for a more detailed acquaintance with the presented information;
- Coverage of both the first and second-class passengers;
- Frequency and duration of advertising contact.
Advertising in Intercity is an effective marketing move for any business. Placing advertising material allows reaching an affluent audience that is open and interested in new offers. Create a unique advertising message with placement in Intercity and attract new interested consumers.
Stickers on each passenger's table in the first and second-class are available for advertising placement. The total quantity per train is 1800 (first class) and 4794 (second class). For prices and other inquiries about placement, you can contact an expert at the "Megapolis" holding.
- Excellent placement location. Passengers have the opportunity for a more detailed acquaintance with the presented information;
- Coverage of first and second-class passengers;
- Frequency and duration of advertising contact.
Draw the attention of potential customers to your product or services – take advantage of advertising placement in Intercity trains. The monthly passenger traffic is approximately 600,000 people. The audience using this mode of transportation consists of affluent individuals open to new interesting offers. Create a unique advertising message with placement in Intercity and gain new interested consumers.
Stickers on each passenger's armrest are available for advertising placement. The total quantity per train is 3252. For prices and other inquiries about placement, you can contact an expert at the "Megapolis" holding.
- Excellent placement location. Passengers have the opportunity for a more detailed acquaintance with the presented information;
- Broad coverage of an affluent audience;
- Frequency and duration of advertising contact.
Make your product MEGA necessary and your brand the most popular and recognizable for every consumer. Advertising in Intercity is a unique opportunity to qualitatively reach the affluent audience with average and above-average income levels.
A5 flyers under the clothing hook are available for placing advertising material. The total quantity in the train is 3104 pieces.
Prices and other placement details can be obtained by contacting the expert of "Megapolis" holding.
- Broad coverage of the affluent audience;
- Frequency and duration of advertising contact.
The best way to capture the consumer's attention is to establish visual contact with them. Advertising videos on video monitors in Intercity train cars are exactly what you need for this. Every passenger will be interested in a dynamic video clip that periodically appears before their eyes.
The duration of the video is 10 seconds, the frequency of display is 3 times per hour. Soundless clips are broadcast on monitors in Hyuindai Rotem trains. The total number of video screens is 540. Monitors are not placed in the train cars produced by the Kryukivsky Wagon-Building Plant.
Prices and other placement details can be obtained by contacting the expert of "Megapolis" holding.
- Dynamic medium allowing for quick changes in the advertising plot based on duration and time of day;
- Broad coverage of the affluent audience;
- High frequency of advertising contacts.
As known, advertising in Intercity is an opportunity to be recognized among a wide audience with average and above-average income. And if you use the service of external branding, your advertising message will be noticed not only by train passengers but also by all people who see its movement or at stations. In the end, this will bring additional clients to your company and elevate your business to a new level.
Prices and other placement details can be obtained by contacting the expert of "Megapolis" holding.
- Non-standard advertising manifestation that attracts the attention of a large number of potential clients;
- Scale of the information plot;
- Long-lasting contact.