How to impress the consumer? What marketing strategies to use to ensure maximum positive results within the allocated budget? Among the various advertising approaches, it's challenging to identify a one-size-fits-all solution guaranteeing 100% effectiveness. The choice of the appropriate promotion method depends on the specific features of the advertising campaign. Considering the need for mass exposure of the middle-income population to your brand's product or service, our company's team recommends utilizing advertising in city electric trains.
The city electric train is a mode of transport operating in Kyiv since September 2009. It became the sixth type of public transport in the capital. The route includes 12 trains, with 10 operating in a circular direction and 2 between the "Darnytsia" and "Kyiv-Pochaina" stations. The line's length is 50.8 km, with 15 stations.
Approximately 30,000 people use this mode of transportation daily, mainly individuals with middle-income levels. By utilizing advertising in Kyiv's electric trains, we have the opportunity for a high-quality conversion of almost all passengers into potential clients for your company.
The low cost of advertising in city electric trains doesn't imply low efficiency. It yields positive results comparable to more extensive advertising campaigns in other forms of public transport. To be confident in the right choice of this promotion method, let's explore its main advantages:
On average, passengers spend about 20-30 minutes in transit. Thanks to the well-located placement within the carriage, this time is sufficient for passengers not only to notice but also to carefully study the advertisements. We propose the following advertising placement options in electric trains:
- Vertical A2 format flyer on the end wall.
- Horizontal 200x900 format flyer on the end wall.
- Horizontal 200x900 format flyer above the window.
Bold and modern solutions implemented by the creative team of our holding in every carefully crafted advertising campaign will help your commercial offer always be at the center of attention for every passenger. More details about the department's work can be found in the "Design" section.
With 20+ years of experience, the use of quality materials for all types of carriers, and an individual approach to each client, these are the foundations that underlie the work of the "Megapolis" holding. See for yourself – with us, it's simple, advantageous, and convenient!
Advertising in the city electric train allows introducing every city resident and guests who use this mode of transportation to the products or services of your company. The passenger flow of the city electric train is – 4,800,000 people/month. This is a significant number that, with the correct implementation of the advertising campaign, can convert into customers for your business.
For placing advertising material, a vertical A2 format flyer is available. Two pieces are placed in each carriage.
Prices and other placement details can be obtained by contacting the "Megapolis" holding specialist.
- Coverage of a diverse audience;
- Prolonged contact with the advertising message;
- Possibility of effective coverage during peak hours (morning and evening).
Advertising in the city electric train is one of the best and cost-effective forms of promotion in urban public transport. The effectiveness of the result depends primarily on the creativity of ideas used for the advertising plot, as well as the quality of the material used. Bright color palette and modern layout design ensure attention-grabbing and generate interest from practically every passenger.
For placing advertising material, a horizontal end cap flyer with a format of 200*900 is available. Two pieces are placed in each carriage.
Prices and other placement details can be obtained by contacting the "Megapolis" holding specialist.
- The size of the flyer promotes successful visual contact with passengers;
- Coverage of a diverse audience;
- Prolonged passenger contact with the advertising plot;
- Possibility of effective coverage during peak hours (morning and evening).
To attract new customers to your business, take advantage of the offer and place advertising in the city electric train. You will be pleasantly surprised by the efficiency of such an inexpensive form of promotion. Every month, the passenger flow in the city electric train is approximately 4,800,000 people. With the right presentation of advertising material, your product or service can gain recognition among this large audience.
For placing advertising material, a horizontal window panel flyer with a format of 200*900 is available. Fourteen pieces are placed in each carriage.
Prices and other placement details can be obtained by contacting the "Megapolis" holding specialist.
- The size and quantity of flyers in the carriage contribute to a good visual contact with every passenger;
- Prolonged advertising contact;
- Coverage of a diverse audience;
- Possibility of effective coverage during peak hours (morning and evening).