Advertising at railway terminals is a highly effective form of transit advertising and a powerful marketing communication tool, thanks to the extensive railway network. Every day, a large number of people pass through railway terminals. This audience is particularly receptive to advertising, as the waiting time associated with travel often leads them to engage with creative advertisements to alleviate boredom.
We advertise at 95 terminals, reaching a total of 6 million passengers per month (long haul and suburban).
These are placed in the most frequented areas, such as near ticket offices, terminal entrances and exits, and next to timetables or information screens. The main advantages are maximum coverage (the ad will appear even at terminals where there are no other advertising units) and a short lead time.
These 1.2×1.8 m units are available both indoors and outdoors. Indoors, they are placed in concourses, ticket offices, underpasses, lounges, and at terminal exits. Outdoors, they are located on terminal forecourts, in front of terminal entrances, at exits to the platforms, and near bus shelters. They offer targeting by geography and demographics.
These 3×6 and 6×3 m units are located at terminal entrances, on terminal grounds, and on terminal building facades. Due to their size and strategic locations—near bus shelters, taxi stands, and areas where large groups of passengers gather—the ads are clearly visible from afar. They offer targeting by geography and demographics.
These advertising units come in various sizes and can be placed both indoors and outdoors. Indoors, they are located in terminals and underground passages. Outdoors, they are displayed on the facades of terminal buildings and outbuildings, as well as on fences. Large format banners can also be arranged.
Any object or surface that can be coated with Oracal film can become an advertising medium. This includes columns, walls, friezes, escalators, handrails, stairs, seats, floors, underpasses, taxi waiting areas, and more. These types of advertisements are highly visible due to their unexpected placement.
These include promotional installations, 3-D characters and figures, branded zones, pop-up shops, photo-op stands, branded charging points, and more. Positive emotions are key to increasing brand awareness and recall, so these formats aim to impress. Non-standard advertising creates a pleasant experience of interacting with the brand and serves as an attractive backdrop for photography, helping to reach additional audiences on social media.