In November 2018, in collaboration with our partners, Posterscope Ukraine – a communication agency for outdoor advertising in Ukraine, a unique project was implemented for the client Philips. The new revolutionary product, One Blade, was presented in the form of graffiti on the walls of the longest inter-station passage ("Khreshchatyk/Maidan Nezalezhnosti") of the Kyiv Metro.

The walls of the tunnel showcased the main features of the new One Blade technology. It's worth noting that Philips is a socially responsible company, and in this placement, attention was also given to health issues, emphasizing the importance of preventing cardiovascular diseases. For detailed information, viewers could scan the QR code leading to the relevant resource.

Today, this is the largest commercial mural in the metro of Ukraine, and its implementation faced many challenges, including sketch development and technique selection, studying the surface of the site, individually selecting shades for the main colors of the plot, implementing the QR code, and meeting tight deadlines for application (8 artists from the Mural Market company manually applied 180 sq. m).

Thanks to the coordinated teamwork with professionals from Posterscope Ukraine, the project achieved the highest results. This project did not go unnoticed and became a gem among non-standard projects in Ukraine in recent years.