As part of the Parimatch rebranding campaign, light extenders were implemented, displayed on 6x3 format billboards, fully reflecting the strength of spirit, energy, minimalism, and conveying the dynamic and ambitious style of the company.

The idea and concept development were carried out by the advertising agency DC. The narratives were effectively emphasized by neon light extenders in three shades and volumetric lightboxes that complemented the main plot, leaving no doubt that Parimatch is charged to win.
Neon has long been a trend in advertising tools due to its striking properties and remains so in 2019.