L'Oréal Paris is rightfully considered an expert in the beauty industry, as this brand offers unique solutions for makeup, skincare, and hair care that meet the needs of the most discerning women.

The iconic VOLUME MILLION LASHES mascara was presented in three variants: VOLUME MILLION LASHES SO COUTURE, VOLUME MILLION LASHES FELINE, and the classic golden VOLUME MILLION LASHES.

As part of a campaign executed by the professionals of Publicis Groupe, a comprehensive placement of brand billboards was implemented at 9/2 Velyka Vasylkivska Street, complemented by advertising extenders. With the help of these structures, we not only highlighted the product itself but also strategically placed necessary accents.

The flat extender was crafted using mirrored plexiglass and backlighting. This combination of materials attracts the attention of passersby at any time of the day.