It's gratifying to realize that with every advertising project we undertake, we not only help elevate our clients' businesses but also play a crucial role in consumer awareness. Here's an example: a comprehensive advertising campaign for LLC "Arikol" featuring the Batiste brand. Some might think there's nothing particularly special about it, just another shampoo ad. But, oh, what a shampoo!
In the modern world, every busy woman is looking for products that can quickly and easily help care for her hair in any situation. Batiste is the solution! It's a real lifesaver: the #1 dry shampoo in the world and the UK, and the top-selling brand in Ukraine since last year. Everyone should know about this useful product, which is why the advertising campaign utilized various carriers and locations.
To increase brand popularity and recognition, we placed Batiste advertisements:
✔ On track walls and metro lightboxes in the Kyiv metro;
✔ On trams in Odesa.
For the project's implementation, we selected the most high-traffic stations in the Kyiv metro. The constant passenger flow allows for a significant number of visual contacts. The placement of carriers facilitates convenient viewing of the metro advertisements by passengers. For promotion in Odesa, we chose branding on public transport. A distinctive tram, covering the central part of the city, not only took on the role of an advertising agent but also became a vibrant addition to the streets of this lively city.
Details of the advertising campaign:
- Project Cities: Kyiv, Odesa.
- Campaign Duration: September-October 2021.
- Placement of metro advertisements on track walls: Kyiv Metro stations - Khreshchatyk, Maidan Nezalezhnosti, Lva Tolstoho, Pochaina, Lukianivska, Pozniaky.
- Placement of metro advertisements on lightboxes: Kyiv Metro stations - Khreshchatyk, Lva Tolstoho, Maidan Nezalezhnosti.
- Branded tram route in Odesa: No. 5, Arkadiia-Avtovokzal.