The importance of sports in everyone's life is evident, as is the significance of brand promotion for a company or trade name. Even if you are well-known, continuous improvement and adaptation to stay on-trend and receive feedback from new audiences are crucial components of the business process that contribute to a company's growth.

Recently, the rebranding of Sportmaster stores has been completed. The client replaced their old logo in Cyrillic with a new one in Latin. In connection with this, the Megapolis holding took on the task of implementing a series of works across 19 locations. At each retail point, we:

  • Updated the logo.
  • Conducted restoration and repair of load-bearing metal structures.

Thanks to the capabilities of our holding, we provided services for the production and placement of outdoor advertising in cities: Kharkiv, Kyiv, Kryvyi Rih, Sumy, Poltava, Dnipro, Vinnytsia, Zhytomyr, Mykolaiv, Odesa, Kherson. Modern and new facade signs transformed the entrances to the Sportmaster retail network's stores and hypermarkets. The following materials were used in the production of advertising structures:

  • Letters with aluminum frames.
  • 4mm composite.
  • LED backlighting with intensity of at least 3000 lux.

For any retail company, external visualization plays a crucial role, as the simplicity and brightness of your advertising sign at the entrance directly affect:

  • Customer's memorization of the store's location.
  • Recognition among potential and regular consumers.
  • Brand image representation.

Seemingly simple signage production is, in reality, an effective marketing tool in the form of facade advertising for your retail point.

The production department of the Megapolis holding is ready to implement any advertising idea for its client in any city in Ukraine. Feel free to contact us!

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