In July, on Bessarabska Square, the attention of Kyiv residents and guests was captivated by a play of light – reflections of the "SolaAir" technology. This aerial-dynamic technology successfully conveyed the play of light in the ArArAt brandy glass. The brand sponsored the High Film Festival, and its advertisement was placed in citylights by Carat Ukraine (Posterscope Ukraine) for the client Pernod Ricard Ukraine (ArArAt).

In executing this task, we encountered several challenges: the absence of air flows that lead to sequin movement in the enclosed citylight structure and the lack of power during daylight hours. To address these issues, our experts developed a fan system that brought the advertising plot to life. The system was powered by a battery inside the structure, ensuring constant movement of the sequins. The extender was complemented by soft end LED backlighting, conveying the warmth of the Armenian sun that nurtures the vineyards.