Since the beginning of the 2019 season, FAVORIT has become a sponsor of the Dynamo Kyiv football club. This sponsorship led to the unconventional advertising campaign "Come on, to the stadium!" Thanks to the work done, Kyiv residents had the opportunity to admire the new uniform from New Balance with the FAVORIT sponsor logo and the number 12 on the back. Fans of the team are affectionately referred to as the 12th player. Come on, to the stadium!