The advertising campaign for the Visit Almaty project included:

• External branding of Intercity high-speed train cars;
• Placement on LED screens in Kyiv;
• A story on video stands and video monitors in Terminal D of Boryspil Airport.

Through the video stories, we showcased the picturesque nature of Kazakhstan to the residents and guests of our capital, and visitors to Boryspil Airport discovered another interesting country for travel. The branded Intercity train deserves special attention, with its exterior featuring a creative design that captures the viewer's attention. The images depict the natural beauty of Kazakhstan, with the only thing missing being the viewer themselves. Designers highlighted this directly on the layout, including captions like "You are missing here" and "Complete the picture with yourself." Given the rather unconventional exterior design of the train, such branded transport immediately attracts the attention of all people on the platform, and the advertising is perceived easily and non-intrusively.

As a result of the comprehensive advertising placement, incorporating three different service directions, our client achieved:

• High coverage figures, thanks to significant passenger traffic at the airport and railway station, as well as top locations;
• Accurate targeting of the audience interested in travel and other countries;
• Increased frequency of visual contacts with the advertising image, contributing to subconscious memorization and recognition.

Details of the advertising campaign:

• LED screen locations: 9/2 Velyka Vasylkivska Street (Makulan Business Center); Ocean Plaza Shopping Mall, 176 Antonovycha Street (9 screens); 57/3 V. Vasylkivska Street (Planetarium).
• Video stands at the airport: 62 units.
• Video monitors at the airport: 88 units.