The project for the "Alpari" brand presented a challenging yet intriguing task for the employees of the "Megapolis" holding. How to ensure maximum audience coverage for those seeking alternative activities to overcome the financial crisis? To achieve quality results for the advertising campaign, our holding provided a comprehensive range of services, deciding to utilize advertising in the metro. External and internal branding of the Sviatoshynsko-Brovarska metro line in Kyiv was implemented from August to October. Additionally, informational videos were placed, broadcasted on 20 video monitors in the train for up to 18 hours a day.
As the crisis intensifies and the level of financial stability in the country decreases, people begin to pay attention to alternative ways of earning. Therefore, during the prolonged quarantine and mass unemployment, there is a pressing need to increase financial literacy among the population. The "Alpari" brand boldly asserts that even a crisis can be used to one's advantage.
Operating in 150 countries worldwide, the company "Alpari" provides access not only to knowledge about financial markets but also offers opportunities for effective earning and profitable investments. The brand consistently supports high-quality service and education, constantly implementing relevant products and methodologies.
A regular day in the metro, nothing special, and even the rush of some passengers doesn't disrupt the monotony of the rhythm. And then, instead of boring and familiar cars, you see an unusual branded train. All five cars are designed by our employees in the style of the "Alpari" brand. This is 540 sq.m of external and 350 sq.m of internal wrapping. This marketing solution is the best way to attract attention and quickly establish visual contact. Agree that riding in such a train and not paying attention to the design is simply impossible.
In addition to branding, only advertising videos of "Alpari" and plots that increase financial literacy are broadcast on video monitors in each car. This, in turn, enhances the effect of brand exposure and increases the loyalty of the target audience.
According to our data, the predicted passenger coverage as a result of the advertising campaign is 1,307,000 people per month. Thanks to the correct and comprehensive use of metro advertising opportunities, our client receives:
- A wide coverage of interested passengers due to the correct choice of placement locations and carriers. Bright advertising material and the scale of branding are memorable and have a positive impact on the viewer for a long time. And the red metro line, involved in the placement, is one of the most popular among metro users.
- Increased brand recognition and loyalty to "Alpari." Comprehensive advertising in the Kyiv metro indicates the stability and significant opportunities of the company in the trading market.
The implemented advertising project allows our client to get much closer to potential consumers. We achieved this thanks to the expertise of "Megapolis" employees. Using their professional experience and knowledge, they accurately identified the best marketing methods to influence the audience, fully understanding the goals of the advertising campaign and the needs of ordinary people in modern society.
We know how to make advertising high-quality, effective, and extremely interesting for each person. Want one like that? Then we're waiting for you!