Innovative technologies and sophisticated design seamlessly merge in the new lineup of 4K OLED TVs from LG. The actions on the screen are like real-life events happening right beside you. Maximum immersion is achieved through Dolby Atmos®, active HDR technologies, and the revolutionary pixel illumination technology. Of course, it wouldn't be complete without the SmartTV powered by the updated webOS 3.5. Quality product deserves quality advertising. One way to diversify billboard advertising placement is by using a advertising extender – a structure that extends beyond the billboard. In the advertising campaign for 4K OLED TVs, a 3D extender with LED backlighting for individual plot elements was applied. Such solutions not only help highlight the plot against the background of other advertising flows but also enhance the visual impact in low light conditions and during the dark hours, which is especially relevant from autumn to spring.