Despite the war, the people of Ukraine impress with their strength and resilience. They continue to work persistently, dedicated to the idea of rebuilding and developing their homeland. Today, it is crucial not to stand still: to move forward, develop the economy, and stimulate entrepreneurship. Events like MRKTNG MRTH provide an opportunity to learn from top experts, explore marketing strategies, and discover tools for successful business development in today's conditions. Therefore, over 200 offline participants and several thousand online viewers gathered at the marketing marathon MRKTNG MRTH, which took place on May 25 at the innovative space UNIT.City.
Megapolis actively participated in the marathon. Our team does not stay on the sidelines of important events. With significant experience and an understanding of the market, we work to be helpful to every company and brand on their path to development, both in Ukraine and beyond its borders.


"Despite the 63% decline in the advertising market in 2022, the company 'Megapolis' implemented a series of projects for clients, generated ideas, and worked on improving inventory, allowing dynamic growth and effectively solving client tasks," - our speaker, Viktor Ivanchenko, Director of Strategic Analytics and Development at Megapolis, shared the main trends and challenges in advertising.
  • Віктор Іванченко

In particular, the presentation covered several important topics:

  • Consequences of the full-scale invasion of the Russian Federation in Ukraine on the advertising market. The impact of this situation on the market decline and how Megapolis coped with this challenge.
  • Recovery of activities. Viktor shared the strategies that Megapolis used to restore its advertising activities after February 24, 2022. He emphasized the importance of adapting to new realities and responding quickly to changes.
  • The role of the audience and communication channels. The importance of studying the audience and adapting communication channels to its needs was emphasized.
  • The significance of the brand for consumers today.
  • Creativity and idea - the foundation for the successful implementation of advertising projects and business promotion.

You can find detailed information about Viktor's presentation [HERE].

We hope that Viktor's presentation became a source of valuable information and inspired the audience for further success in the advertising industry. Moving towards victory! Creating the future together!


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