ADVERTISING HOLDING MEGAPOLIS JOINS THE SUPERVISORY BOARD OF VRK AND LEADS TRANSIT ADVERTISING DIRECTION

On September 7, the general meeting of members of the All-Ukrainian Advertising Coalition took place. At the annual gathering of the largest public industry association, a new composition of the supervisory board was elected for a two-year term. According to the voting results, the representative of the Megapolis advertising holding, Lyudmila Titarenko, CMO of the company, became a member of the renewed board.

NEW VRK COMMITTEE ON TRANSIT ADVERTISING

In addition, Megapolis initiated the creation of a new VRK committee — on transit advertising. For the Coalition, this is not a new direction of activity—until recently, the multifaceted interests of the out-of-home marketing communication industry were represented by the general Out Of Home advertising committee. The necessity of creating a separate transit advertising committee is due to the significant underestimation of the relevant segment of the OOH market, both in the context of Ukraine and compared to the markets of other European countries with a developed public transport system; the high potential of this segment; the readiness and ability of the market leader, Megapolis company, to make efforts for the full disclosure of the potential of this segment. Lyudmila Titarenko has been appointed as the chair of the newly formed committee.

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In the near future, the main priorities of the committee's activities will include: clarification of market rules and standards; implementation of a rating system for advertising inventory based on mobile operators' data; development of a placement monitoring system; creation of information-analytical products.

 

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"First of all, we thank VRK and participants of the Ukrainian advertising market for their trust and the opportunity to jointly set the vector for the development of those OOH media segments where we have the most competencies and capabilities. Moving forward without stopping at what has been achieved is the value that guides us daily at Megapolis in our work. We are highly motivated by the opportunity to expand and improve the toolkit for brand communication in the out-of-home environment, and thus, indirectly contribute to the development of our country's economy. As a company that has been successfully working in the transit advertising segment for over 20 years, constantly evolving and steadily growing, we have the resources and motivation to take responsibility for the further development of the transit advertising segment—to develop and implement industry initiatives of global significance,"
  • Lyudmila Titarenko, CMO of Megapolis advertising holding
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