On September 7, the general meeting of members of the All-Ukrainian Advertising Coalition took place. At the annual gathering of the largest public industry association, a new composition of the supervisory board was elected for a two-year term. According to the voting results, the representative of the Megapolis advertising holding, Lyudmila Titarenko, CMO of the company, became a member of the renewed board.
In addition, Megapolis initiated the creation of a new VRK committee — on transit advertising. For the Coalition, this is not a new direction of activity—until recently, the multifaceted interests of the out-of-home marketing communication industry were represented by the general Out Of Home advertising committee. The necessity of creating a separate transit advertising committee is due to the significant underestimation of the relevant segment of the OOH market, both in the context of Ukraine and compared to the markets of other European countries with a developed public transport system; the high potential of this segment; the readiness and ability of the market leader, Megapolis company, to make efforts for the full disclosure of the potential of this segment. Lyudmila Titarenko has been appointed as the chair of the newly formed committee.
In the near future, the main priorities of the committee's activities will include: clarification of market rules and standards; implementation of a rating system for advertising inventory based on mobile operators' data; development of a placement monitoring system; creation of information-analytical products.
